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FAQ

Questions about SSR Innovation Lab and its products

Short, direct answers about what SSR builds, where each product stands and how companies can work with us. Information last reviewed October 2026.

About SSR

Company, products and collaboration

What is SSR Innovation Lab?

SSR Innovation Lab (Saint Sita Ram Innovation Lab Pvt. Ltd.) is a product company based in Bathinda, Punjab, India. It designs, builds and licenses technology across navigation, automotive, fuel retail, vehicle tracking and health.

What products does SSR Innovation Lab offer?

SSR's products are FUELabc Map, FUELabc ACSS (An ADAS Assist), FUELabc Tracker, FUELabc Tag, FUELabc Challan Free, SmartPOT. It also offers Overtaking and Crossing Assist, Smart Gearbox Protection, Auto-Windshield Refill.

What is FUELabc Map?

FUELabc Map is a navigation app that adds vehicle-specific fuel intelligence to the journey. It compares routes on fuel, toll, distance and time, and guides mileage and trip cost as you drive. It has been live since April 2018 and is targeted for availability in 50 countries by the end of 2027.

What is FUELabc ACSS (An ADAS Assist)?

FUELabc ACSS, Adaptive Cruise Speed Selection, is a goal-driven ADAS assist that selects or recommends cruise speed using range, cost, vehicle condition, load, tyre pressure and route context. It is available for licensing to automotive, Tier-1 and navigation solution companies.

What is FUELabc Tag?

FUELabc Tag is a vehicle-identified forecourt platform that coordinates customers, operators, dispensing equipment, payments and cloud records, with a target refill journey of about three minutes. It is POC ready, and a pilot with a leading oil company is anticipated in 2026.

Does SSR Innovation Lab license its technology?

Yes. SSR has licensed technology to a multinational navigation / automotive company with operations in more than 150 countries. Other SSR products, including FUELabc ACSS and FUELabc Challan Free, are available for licensing.

How can a company collaborate with SSR Innovation Lab?

SSR works through four structures: equity participation, technology licensing, product-level merger, and integration or co-development. Each is defined around a specific product, geography or market vertical.

Which SSR products are available for licensing right now?

FUELabc ACSS and FUELabc Challan Free are available for licensing. FUELabc Tracker and SmartPOT are prototype ready, FUELabc Tag is POC ready, and FUELabc Map is live.

Which industries does SSR serve?

SSR's products serve navigation and automotive platforms, fuel retail and payments, vehicle tracking and telematics, and digital health and wellness.

How do I contact SSR Innovation Lab?

Email info@ssrinnovationlab.com, call +91 95309 66789 or +91 78145 32488, or use the contact form. The registered office is #Z2 - 10097, Sita Ram House, St No. 3, Bibiwala Road, Bathinda - 151001, Punjab, India.

Product

FUELabc Map

What is FUELabc Map?

A navigation intelligence layer that compares route economics and helps drivers make informed speed, mileage and fuel-cost decisions. It sits in Navigation & Automotive.

What stage is FUELabc Map at?

Live. Live since April 2018. The reported 1 million downloads relate to FUELabc Map, rather than the other products or monthly active users.

Who is FUELabc Map for?

FUELabc Map is designed for Navigation platforms, Automotive OEMs, Tier-1 suppliers, Fleet platforms.

How can we work with SSR on FUELabc Map?

Target availability in 50 countries by the end of 2027; prioritize localization and distribution partnerships. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.

Product

FUELabc ACSS (An ADAS Assist)

What is FUELabc ACSS (An ADAS Assist)?

A goal-driven ADAS assist that selects cruise speed using range, cost, vehicle condition, load, tyre pressure and route context. It sits in Automotive & ADAS.

What stage is FUELabc ACSS at?

Available for Licensing. Available for licensing to automotive, Tier-1 and navigation solution companies. Integration scope is evaluated with each partner.

Who is FUELabc ACSS for?

FUELabc ACSS is designed for Automotive OEMs, ADAS suppliers, Tier-1 suppliers, Navigation platforms.

How can we work with SSR on FUELabc ACSS?

Define the target vehicle or platform, available inputs and evaluation criteria with an integration partner. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.

Product

FUELabc Tracker

What is FUELabc Tracker?

A plug-in vehicle tracker paired with the FUELabc app for live location, trip history, geo-fence alerts, remote engine immobilization and fuel-saving insights. It sits in Automotive & Telematics.

What stage is FUELabc Tracker at?

Prototype Ready. Prototype ready. Hardware, connectivity and regional approvals are scoped with each partner before commercial rollout.

Who is FUELabc Tracker for?

FUELabc Tracker is designed for Fleet operators, Insurance providers, Automotive OEMs, Telematics platforms, Distribution partners.

How can we work with SSR on FUELabc Tracker?

Agree target vehicle segments, regions and distribution or integration partners, then validate hardware and app features in a field pilot. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.

Product

FUELabc Tag

What is FUELabc Tag?

A vehicle-identified forecourt platform coordinating customers, operators, equipment, payments and cloud records. It sits in Automotive & Fuel Retail Technology.

What stage is FUELabc Tag at?

POC Ready. POC ready. A pilot with a leading oil company is anticipated in 2026; this is a planned milestone, rather than a confirmed deployment.

Who is FUELabc Tag for?

FUELabc Tag is designed for Fuel retailers, Oil companies, OEMs, Payments providers, Cloud platforms.

How can we work with SSR on FUELabc Tag?

Agree a forecourt pilot, validate equipment and payment interfaces, and measure the target refill journey. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.

Product

FUELabc Challan Free

What is FUELabc Challan Free?

A location-aware compliance assistant that alerts drivers to traffic-rule and violation risks before penalties occur. It sits in Navigation & Automotive.

What stage is FUELabc Challan Free at?

Available for Licensing. Available for licensing to navigation, automotive and Tier-1 partners. Traffic-alert and headlamp capabilities have distinct integration requirements.

Who is FUELabc Challan Free for?

FUELabc Challan Free is designed for Navigation platforms, Automotive OEMs, ADAS suppliers, Road-safety platforms.

How can we work with SSR on FUELabc Challan Free?

Select regional compliance data and vehicle interfaces, then agree a demonstration and evaluation scope. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.

Product

SmartPOT

What is SmartPOT?

A passive, non-invasive health and safety platform designed for everyday lavatory use without requiring a wearable. It sits in Health & Wellness.

What stage is SmartPOT at?

Prototype Ready. Prototype ready and available for licensing to health and wellness companies. Market-fit product targeted for 2027; sensing capabilities require engineering and clinical validation.

Who is SmartPOT for?

SmartPOT is designed for Health platforms, Wellness companies, Care providers, Connected-home companies.

How can we work with SSR on SmartPOT?

Develop and validate a market-fit product with health, wellness or care partners toward the 2027 target. Partners can explore licensing, integration, co-development, strategic investment or a product-level transaction by contacting SSR Innovation Lab.